Hip Hop Logic: Business & Culture

Creative Music Marketing from Wiz Khalifa...& Thaddeus Clark

"The point is to spread the word about what you're doing in a way that both inspires and expands your fanbase.  If you do a solid job, people will respond, especially if you use your marketing concept or campaign to reach out beyond your usual realm.  For example, to industry bloggers or even non-music marketing sites.

Thaddeus Clark Creates Online Liner Notes

Grids of graphic images have become a popular design approach for a variety of websites. Thaddeus Clark is promoting his free Dubtape with such a page featuring an image for each song that pops up with liner notes and a stream from SoundCloud."

Full Article

Thaddeus Clark's Dubtape Liner Site

Free Download Of The BLK EP by Time Wharp

Simply Visit Astronautico

2 Chainz & DJ Drama: From Mixtapes to Millions (Article)

excerpt:

“I know all sides of both industries,” DJ Drama says. “The mixtape hustle taught me a lot and put me in the position to do a major label album. I learned how to make sure clearances were straight and all paperwork was signed. A lot of what I do is a self-contained movement, so I’m not a typical artist on a major. I’m able to maneuver in a different way, so it makes sense to me.”

2 Chainz and DJ Drama have both built brands from the ground up and they realize how important they both are to the culture."

Full Article

"Gutter Glitter" by Lapalux

Great new song from LA's Brainfeeder Label/Collective

Download the track from Pitchfork

via @diplo

Bits & Bites |Music Edition|

Listen & Download "Nagoya Train Station 3am" by Stones Throw Artist Jonti at Passion Of The Weiss

The interactive and delightful: Everyone's Mixtape  via @brainpicker

"Streaks" by Povan Beats

Live Band Version of "Sipping On Sizzurp" via Noz

Wild Eye Lullaby by Thaddeus Clark

No Film School interview with filmaker Raafi Rivero

"One simple lighting rule that I adhere to whenever possible is what’s called the far-side key. You want the “key” or brightest light on your subject to be hitting them on the side of their face further from the camera. The side of the face closest to the camera should be darker by 1-2 stops. Even with available light look to recreate the far-side key, even when stealing shots."

 

Thaddeus Clark and the farside key

Full Interview 

Raafi Rivero/The Color Machine

"H I - 8" by Thaddeus Clark directed by Raafi Rivero 

Frank Ocean Video Interview With BBC

via The Fader

Rock The Dub Interview With Dallas Penn (Internets!)

"I could call the old Daily News beat reporter Jimmy Breslinone of my earliest influences because he was a total man of the people all about town. Breslin wrote like he was familiar with all the precincts of the city and the denizens of those areas. He was not above anyone either as he related perfectly to the underclass and the voiceless, the drunkards and the drug abusers. I feel like that is where my writing style comes from."

Full Interview 

Internets Celebrities

via khal

Video For Freddie Gibbs "Thuggin" produced by Madlib

Title track from their Stonesthrow EP

via egotripland 

Video: Melo X "More Merch"

Video for "More Merch" by Melo X

Directed by Karim Meg

Produced by Ryan Leslie 

via @drejones