Snoop Dogg - Drop It Like It's Hot ft. Pharrell Williams
In keeping with the period breakdown of walls between musical genres, Red Bull Soundclash 2011 is presenting Spring Break shows with the unique pairings of Snoop Dogg with Ghostland Observatory and Cee Lo Green with the Ting Tings.
And the price is right:
"Cee Lo Green and the Ting Tings in Las Vegas (outdoors at the MGM Resorts International property across from the Luxor on Las Vegas Blvd.) on March 12, 2011; and Snoop Dogg and Ghostland Observatory at Schlitterbahn Beach Waterpark on South Padre Island, Texas on March 17, 2011. Pre-sale tickets for each show are available now for $10 at www.redbullusa.com/soundclash. Tickets for the Las Vegas show will be $15 at the door."
Ghostland Observatory - Sad Sad City
Here's the concept from a fresh press release:
"Red Bull Sound Clash...features two bands with different music styles (e.g. Hip Hop vs. Electronic) facing off on two stages positioned on opposite ends of the venue with the audience in the middle. In a series of four rounds, the bands perform various tasks, some rehearsed, and some improvised, to showcase the array of their musical abilities."
Cee Lo Green - F*CK YOU
But, wait, there's more:
"The Red Bull Soundclash format takes each band through a series of collaborative challenges that makes it less of a battle and more of a musical conversation. In round one (the cover), both bands play their own version of the same cover song. Round two (the takeover), begins with the first band playing one of its original songs and mid-way through the other band takes over, seamlessly finishing the song in their own style. The third round (the clash), highlights each band's musical versatility by having them perform songs in three different styles – for example: country, reggae and techno/dance. The fourth and final round is full of surprises, as each act is allowed to bring on a special guest to join their performance."
The Ting Tings - That's Not My Name
In a smart move, they've also tied their events into travel services:
"As the official travel partner of Red Bull Sound Clash, STA Travel is offering specially discounted flight and hotel packages for these spring break events. Book online at www.redbullusa.com/soundclash. MGM Resorts International has partnered with Red Bull Soundclash to provide exclusive venue space for the event in Las Vegas. For more information about rooms at MGM properties go to www.mgmresorts.com or www.mgmgrand.com. "
This is a great concept and yet another example of how Red Bull has continued to innovate in the marketing sphere. Bottom line: sounds like fun!