"The point is to spread the word about what you're doing in a way that both inspires and expands your fanbase. If you do a solid job, people will respond, especially if you use your marketing concept or campaign to reach out beyond your usual realm. For example, to industry bloggers or even non-music marketing sites.
Thaddeus Clark Creates Online Liner Notes
Grids of graphic images have become a popular design approach for a variety of websites. Thaddeus Clark is promoting his free Dubtape with such a page featuring an image for each song that pops up with liner notes and a stream from SoundCloud."