"Interestingly enough, all the insider accounts I'm finding agree that Lana Del Rey was strongly in charge of her image from her days as Lizzy Grant through her evolution into Lana Del Rey and that she is a talented young musician."
"With every opportunity we look at all the angles and think, what can they do for us that we can't do for ourselves -- and there are things that they can do that we can't. By and large, we weigh how much we'd give up our creative control and our general control over what we do..."
"The point is to spread the word about what you're doing in a way that both inspires and expands your fanbase. If you do a solid job, people will respond, especially if you use your marketing concept or campaign to reach out beyond your usual realm. For example, to industry bloggers or even non-music marketing sites.
Thaddeus Clark Creates Online Liner Notes
Grids of graphic images have become a popular design approach for a variety of websites. Thaddeus Clark is promoting his free Dubtape with such a page featuring an image for each song that pops up with liner notes and a stream from SoundCloud."