"It’s Top Dawg who penned the five-point plan that hangs on the studio wall. Modeled loosely around 50 Cent’s rise to success, the poster board details the core traits necessary to become a rap star: Charisma, Substance, Lyrics, Uniqueness and Work Ethic. Rock distills this model to an even simpler motto: “Just make good music.”
Read More
via tumblinherb
Posted by Thaddeus Clark on March 05, 2012 in Artists, Business & Marketing | Permalink
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Excerpt:
"If your biz plan depends on you suddenly being “discovered” by some big shot, your plan will probably fail.Nobody suddenly discovers anything. Things are made slowly and in pain."
Posted by Thaddeus Clark on March 02, 2012 in Business & Marketing | Permalink
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excerpt:
"It took less than a year for Rakim Mayers, aka A$AP Rocky, to go from hanging out completely unknown in Harlem to being Sony-signed and Drake co-signed."
Posted by Thaddeus Clark on February 02, 2012 in Blogs & Websites, Business & Marketing | Permalink
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"The point is to spread the word about what you're doing in a way that both inspires and expands your fanbase. If you do a solid job, people will respond, especially if you use your marketing concept or campaign to reach out beyond your usual realm. For example, to industry bloggers or even non-music marketing sites.
Thaddeus Clark Creates Online Liner Notes
Grids of graphic images have become a popular design approach for a variety of websites. Thaddeus Clark is promoting his free Dubtape with such a page featuring an image for each song that pops up with liner notes and a stream from SoundCloud."
Full Article
Thaddeus Clark's Dubtape Liner Site
Posted by Thaddeus Clark on February 01, 2012 in Business & Marketing, Hypebot: Music Industry, New Rap Albums | Permalink
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excerpt:
“I know all sides of both industries,” DJ Drama says. “The mixtape hustle taught me a lot and put me in the position to do a major label album. I learned how to make sure clearances were straight and all paperwork was signed. A lot of what I do is a self-contained movement, so I’m not a typical artist on a major. I’m able to maneuver in a different way, so it makes sense to me.”
2 Chainz and DJ Drama have both built brands from the ground up and they realize how important they both are to the culture."
Posted by Thaddeus Clark on January 31, 2012 in Business & Marketing, DJs & Producers | Permalink
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Every Friday I do a roundup of music marketing news at Hypebot. Here are my posts to date:
Music Marketing News: T-Pain, Dead Kennedys, Jill Scott, Kings of Leon, James Brown & More
Music Marketing News: Joe Nichols, Mary J. Blige, Sara Bareilles, Alize Mix Squad & More
Music Marketing News: Beyonce, Rihanna, Will.i.am, Cee-Lo Green, Robyn, Jane's Addiction & More
Music Marketing Roundup: Pitbull, Gloria Gaynor, Blackwell + Fuller, Babe Youth, Nick Jonas & More
I'm also keeping an index of all my posts at Hypebot though they tend to be updated irregularly. Another way to keep up with my music industry posts is by subscribing to my Flux Research twitter feed since the majority of those tweets are Hypebot updates.
Posted by Clyde Smith on July 08, 2011 in Business & Marketing | Permalink
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Allindstrom.com Presents: Organizing Chaos with Christian Clancy Part 2
Part 2 of Al Lindstrom's interview with Odd Future Manager Christian Clancy is now available. For Part 1, see Odd Future's Manager Christian Clancy
I posted about this two part interview on the music industry blog Hypebot. Check out my commentary and the comments at Odd Future Manager Christian Clancy On Chaos, Authenticity and Building The Pull.
Available on Amazon: Odd Future
Related Hip Hop Logic Coverage:
Part 1: Odd Future's Manager Christian Clancy
Odd Future: East Coast & International Concert Tour Dates
Over at netweed: Hip Hop Albums ~ Books ~ Movies ~ Videos
Posted by Clyde Smith on April 17, 2011 in Business & Marketing, Hypebot: Music Industry | Permalink
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Snoop Dogg Loves Blast Dollars!
Snoop Dogg brings his Ghetto Hollywood endorsement to Colt 45's new alcoholic beverage for multicultural teens, Blast!
Dylan Collins compares Silicon Valley figures to Wu-Tang Clan members for Business Insider except without the cool pics that you'd see on any decent hip hop blog.
Mello Music Group gets a nice start-up profile on Linked 2 Leadership [via Justin Boland].
Posted by Clyde Smith on April 12, 2011 in Business & Marketing | Permalink
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I'm starting to do some blogging at Hypebot. I'm hoping that will be a regular thing cause I like being over there.
Current Posts:
How To Increase Engagement In Facebook Wall Posts,
A Statistical Review
Spreaker: Artist Marketing Tool Or Waste Of Time?
Previously on Hypebot:
Late Summer Reading on Music, Marketing & Entrepreneurship
From ProHipHop's Clyde Smith
Posted by Clyde Smith on April 12, 2011 in Business & Marketing, Hypebot: Music Industry | Permalink
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Tru Fam - All We Need ft. Dinner and a Suit
I'm just now getting up to speed on Tru Fam, a group out of New Jersey/New York who seem to be on a heavy grind at the moment. They'll be on the Vans Warped Tour 2011 this summer and they're currently working on an ep titled, Bowties & Applause.
Tru Fam - Vans Warped Tour Commercial
The above videos were directed by Eric St.Furcy.
Live: Tru Fam at the School of Rock
Tru Fam: MySpace ~ Facebook ~ Twitter
Over at netweed: Hip Hop Albums ~ Movies ~ Videos
Posted by Clyde Smith on April 07, 2011 in Business & Marketing, Rap Videos & Music | Permalink
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